X2 Finest 乘良設計 - Chun Essence of Chicken

Chun Essence of Chicken

送禮首選，淳粹精萃

隨著經濟發展，傳統放養成本高、費時長，所以越來越少，但為了讓大家繼續品嚐到健康美味的雞肉我們以「淳」自然農法，秉持天然、健康、無毒為核心理念，堅持以傳統方式放養，嚴選純正的古早雞。

三十年的養雞經驗，以最傳統的方式熬製，放入陶甕中以荔枝木燒柴慢熬十二小時，毫無任何添加物，甚至是一滴水，利用高溫和蒸氣將整隻雞的精華滴出。除了整隻雞以外，加上大量的雞腳及雞冠，使雞精中充滿膠質，鎖住了雞的鮮甜和木柴的香氣，給您最美味又健康的滴雞精。

Pure Essence, number 1 choice amongst gifts. With the increase of economic developments, preparing traditional stocks have become expensive and time consuming in the modern day world. So at Chunfarm, we want people to continue using the best quality chicken essence by using all natural farming methods that is safe and have nutritional benefits for everyone. With our 30 years of experience in the farming industry, we have adopted the traditional use of pottery and slow cook method with lychee wood to boil the whole chicken for 12 hours where no added additives or even water is used. Prepared in high temperatures and with steam, we are able to produce the best quality essence with gelatin retained within. The aroma of chicken essence infused with lychee wood, not only gives you the best cooking experience but also the delicious taste with your health in mind.

Concept

淳滴雞精，滴滴純粹，帶來能量與健康 ; 滴滴精釀，傳遞溫暖與幸福。

以結合鳳凰與土雞二者形象的插畫做為品牌風格的起點，為傳統滴雞精注入現代語彙的包裝，鳳凰是吉祥和諧的代表，東西方神話的共同象徵，便是以鳳凰表示生命與活力，以此寓意寄託著送禮者的祝福，期盼為收禮者帶來福氣。

At chunfarm, we want to convey the idea of happiness and warmth in our everyday lives and through Pure Chicken Essence, brings the essence of energy and health to you. Traditionally, the use of Phoenix and Chicken in both Eastern and Western Culture represents good fortune and harmony and we wanted to represent that in our brand by combining them both as the starting point. With this idea in mind, we want to bring not only energy and health but also blessing and luck to others.

#乘良設計 #X2finestdesign
#品牌識別 #包裝設計
#滴雞精 #滴滴精萃 #Branding
#形象攝影 #淳滴雞精