Goal Learning Consulting Group | Branding Design

Goal Learning Consulting Group is an educational institution specializing in teaching customer service, with a unique feature of integrating "aesthetics" into the learning concept, aiming to impart elegant customer service skills.

We use the synonym of our company's Chinese name "Upward" as the starting point for our design, visualizing the spirit of layered and continuous learning. In the design, the letters GCG are linked together, using curved lines to extend the visual direction. The stroke of the G on the right resembles an upward arrow, symbolizing accumulated experience and the continuous spirit of learning.

向尚學堂是專門教授顧客服務的教育機構,
其特色在於將美學融入學習理念,致力於傳授優雅的顧客服務技巧
我們以企業中文名稱的同義詞「向上」作為設計起點,將堆疊與延續的學習精神視覺化。
設計中,將GCG字母串連,使用圓弧的線條延續視覺方向,
右側G的筆畫如同向上的箭頭,象徵堆疊而起的經驗及不斷延續的學習精神。





Client | 向尚學堂 Goal Learning Consulting Group

Art director | 洪嘉良 Eason Hung
Project Manager | 洪嘉良 Eason Hung
Design studio | X2finest design #乘良設計
Logo | 曹孟晴 Tsao Meng Ching
Graphic | 高嘉宏 / 曹孟晴 Tsao Meng Ching
Design item | Branding . Graphic


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